It all started in 1968:
THE COMPANY IS FOUNDED WITH ITS ENTIRE OPERATIONS IN A CENTRAL TEHRAN-BASED PLANT. THAT SAME YEAR, THE COMPANY BECOMES PRIVATE LABELLING HOST TO NEW YORK BASED 'CLAIROL' BRAND.
In 2003…
BEH ARA IS SOLD TO ITS CURRENT OWNERS, MAKING WAY FOR AN OVERHAUL IN PRODUCTION CAPABILITIES. ALL-EUROPEAN MACHINERY IS PURCHASED, INCLUDING NORDEN FILLING MACHINES, PAMASOL AEROSOL SOLUTIONS, AND IKA WERKE MIXERS AMONGST OTHERS.
September 2016…
THE COMPANY IS RESTRUCTURED AS LEGACY GIVES WAY TO THE NEEDS OF A NEW GENERATION AND STRATEGIES ARE REEVALUATED FOR RELAUNCHED OPERATIONS. A RENEWED FOCUS ON PRIVATE LABELLING PROMPTS ALL PERMITS AND PREREQUISITES OF PRODUCTION TO BE RENEWED AND NEW PARTNERSHIPS TO BE FORMED.